Pole position marketing: How AI agents elevated a Track Day event

Ever tried to rally a passionate car community with a tiny team and a tight timeline? With Autohive, I transformed regular track day content into a professional, repeatable marketing machine—without adding headcount. In this case study, I’ll share how I used AI agents to plan, create, review, and optimize a grassroots motorsport event - Forged Development Track Day 2025. Along the way, you’ll see exactly how to apply the same playbook to your next launch.

Background/context

Forged Development is a mechanical performance workshop based in Wellington, New Zealand. The team specializes in engine builds, custom fabrication, forced induction, suspension, brakes and more. To celebrate the birthday milestone of the owner and operator, Sameer Kumar, a dedicated Track Day is being held that centers around bringing the community and their cars together to have a memorable time.

Forged Development is the first workshop in Wellington to use AI in technically challenged mechanical and motorsports engineering content.

From manual marketing to AI-powered momentum

The event is simple: Track sessions plus a Show & Shine area to showcase neat cars. The marketing challenge? Not so simple.

Forged Development had only hosted local events centered around their brand and, therefore, didn’t specialize in holding larger scale events. What they did have, however, was a passionate following and extensive network outreach. I needed to produce content and assets that felt community-driven—authentic, exciting, on-brand and adhering to best practices and principles—while keeping production of assets fast and consistent.

Autohive became my scaffolding: specialized agents for community engagement, content creation, design review, and even technical problem-solving.

“As soon as the tone and voice were nailed, making all the assets became a lot easier,” I noted. “I don’t think any of the content and assets produced would’ve been as powerful without it.”

Build your foundation: Brand voice and content strategy

I started by codifying voice and tone. I analyzed Forged Development’s website copy and social posts to create a brand voice guide, then fed it to my agents. Even when Instagram’s login walls blocked direct analysis, the agent pulled consistent messaging from the ticketing platform’s detailed event copy—keeping tone aligned across channels. This one step ensured every text, poll, and poster aligned with the company’s style—no more rewriting from scratch.

Using the Brand Voice Analyzer agent, here’s what you can include in your brand voice file:

• Audience: who you’re talking to and how they speak
• Message pillars: the themes you’ll return to
• Do/don’t language examples: phrases to lean into or avoid
• Format patterns: caption length, emoji policy, hashtags

With that in place, you can include the voice and tone document as knowledge, spinning up focused agents that stay in character automatically.

Layer specialized agents that play to strengths

Community engagement agent

Posting digitally framed photos of qualified cars showed a spike in engagement on social platforms. People loved seeing their builds featured. This sparked a thought: what additional community engagement content could I provide to build momentum around the event? This is where the Community Engagement Agent came in—the Track Day Promotion Strategist.

The agent pitched ideas including polls, questions, and UGC prompts tuned to enthusiasts. When we shared these community-driven posts, engagement jumped—people loved joining in on the conversation, whether they were spectators or entrants.

“Every time we post, we seem to get a sale” noted by event organizer and leader, Jusmena Kumar.

Content creation agent

While I handled visuals, a content agent (Forged Track Day Content Creator) drafted text to use within the imagery. It also created an opportunity to generate supporting captions on social media posts. Which analyzed the user-provided imagery (such as a “Thank you sponsors” social post) and the voice tone document to automatically create captions.

Design review: Your AI creative partner

Don’t have another designer on board? No problem! Give yourself that second set of eyes. I uploaded poster iterations and asked, “Is this meeting design principles?” The agent provided objective feedback on composition, hierarchy, typography, color contrast, and spacing—exactly the kind of critique I might miss when deep in the file.

Adopt this two-step workflow:

1. AI review for objective principles and accessibility
2. Human/client review for brand alignment and approvals

This keeps quality high and feedback cycles short, even with a lean team.

Solving technical snags: Print color debugging

A vibrant electric blue looked great on screen but printed dull. Instead of trial-and-error with test printing, an agent (the Printing Assistant) analyzed the poster, explained CMYK behavior, ICC profiles, total ink limits, and practical tweaks in Photoshop.

The agent provided me with a step-by-step guide on what adjustments to make precisely and which options to select when exporting the poster to ensure the compressions and colors stayed consistent. It’s the kind of guidance a Pantone book used to stand in for. Now, it’s personalized to your designs and immediate.

Result: predictable, punchy color in print without burning time or budget.

Advanced play: A telemetry analysis agent

For an ambitious stretch goal, I prototyped a go-to “AI Race Engineer”. Using synthetic data mapped to real car specs on Sameer’s R34 GT-R Nissan Skyline, the agent analyzed telemetry data on throttle position, boost and manifold pressure, engine temperature, speed/gear, and more to suggest setup tweaks and driving insights.

As a result, this produced a comprehensive PDF report to present to race engineers on what improvements the car and the driver could make, including but not limited to:

• Identify corner entry over-braking or mid-corner understeer
• Recommend pressure/geo changes based on temp deltas
• Flag heat soak and power fade from back-to-back laps

“Can see you being apart of running the car full time” Sameer notes. “That’s very informative. Be awesome to test it out on the cars.”

You don’t need enterprise software to start—structured inputs and available telemetry data are enough to get meaningful guidance.

What to take with you

Start with the brand voice

It’s the multiplier. A shared voice & tone file keeps every agent consistent and on-message.

Layer focused agents

Think roles, not a monolith: community engagement, copy, design review, technical troubleshooting.

Combine AI review with human approval

AI handles the first pass; you retain judgment and brand control with the help of a human that has the skills and knowledge.

Document everything

Your agents get smarter with context: event details, audience signals, company information and past posts that performed. Apply them to your agents via the Content area of Autohive for agents to pick up on.

The results: Engagement and efficiency

On Facebook alone, the event has drawn 800+ respondents. 40+ qualified cars have successfully entered. There has also been a spike in followers on both Facebook and Instagram.

But more importantly, we shipped fast with a significant amount of content and fewer bottlenecks. The system—agents and a reusable knowledge base—now scales to future events without reinventing the wheel for upcoming promotions and social posts.

Get started with your event marketing stack

1. Seed your knowledge base with event details, audience insights and any existing collateral using the Content area.
2. Create your voice & tone document using the Brand Voice Analyzer agent and store it within the content area.
3. Identify repetitive tasks (idea generation or design reviews) and create dedicated agents.
4. Conduct flows where necessary: AI first pass → human sign-off.
5. Ship fast. Improve fast. Then, tweak or layer more agents as needed.
6. Template what works so your next event is plug-and-play.

Ready to roll?

You don’t need a big team to launch like a pro. With Autohive, you can orchestrate an AI teammate for every stage—from ideation to execution—so you spend more time creating experiences your community loves.

Build your first event agent today and put AI in the driver’s seat—while you keep your hands on the wheel.